Ten amazing months, with internationally renowned lecturers. Once in a life time opportunity to learn directly from the protagonists. Raffles Milano Masters: finally someone has thought of it.
An architect, Franco Achilli trained with Alfred Hohenegger, Giorgio Fioravanti and Gianni Sassi, then at the New York School of Visual Arts. After acting as assistant to Emilio Fioravanti at G&R Associati, he opened his own first office in Milan in 1985 with Guglielmo Ghizzardi and Mario Piazza. In 1995, he launched A+G Achilli Ghizzardi Associati, which he still runs today, working in architecture, brand and exhibition design, and publishing graphics. His clients in a career spanning over thirty years have included industrial and commercial groups, publishers and international organisations. He has continuous experience in lecturing in design schools and teaches Visual Identity in Brands at the IULM University in Milan. He has been a Visiting Professor at the Northern Illinois University and had held courses at the University of Palermo, the Art Institute of Chicago, Milan Polytechnic, the IUAV in Venice and other universities. The acknowledgements he has received for his teaching work include ten awards from the Designer & Art Directors Club of London. He has written and edited publications about design and his work has featured in leading international magazines.
Find out “Why Raffles Milano”and learn more about the Master inVisual design & Communicationwith the Course Leader Franco Achilli.
If the world’s geography is made up of intercommunicating vessels, which tools do we need to be sure that our messages do not fall by the wayside? Visual design is the discipline practised by those who develop major flows of information and content. Each sign is followed by a reaction. Each step forward is followed by a trade or an exchange. What’s important is that they are always constructive, fair and interesting.
Visual designers find employment in areas where firms have to relate to the public, such as in editorial offices, production companies and start-ups. And also, of course, in the design and communication industry, as freelancers or in the galaxy of local and international graphic design, branding, advertising, digital and service design offices and agencies. From an ATM user interface to television title credits, from biscuit packages to speeding fines, from the newspapers we read to the events we attend to the socks we wear, the whole world is a huge mine of opportunities for design.
Who should attend
This course is for designers who hold a first-level degree and/or have accumulated some professional experience in issues concerned with graphic design, image, communication, product and publishing, as well as everyone in general who thinks that communication is a viable career choice and a strong aid to individual growth. This is a Masters for those who believe that details make all the difference and are convinced that communication and experience are forged on an emotional, creative and artistic level as much as in terms of strategy.
Working and thinking together: the students develop – while designing – their skills in composition, drawing and the use of typography and of photography, as well as the foundations of data display and of prototyping as technical and artistic bases for giving shape to ideas. At the same time, students experiment with different approaches to research, to understanding the issue of design and its bonds, and to generating ideas that have real impact. The projects cover a variety of areas of image and cultural, commercial and editorial communication, creating products for physical and digital applications.
– Research– Art direction.– Branding.– Publishing– Typography and icons– Data display– Wayfinding and signage– Digital and user interface design– Concept generation.– Integrated graphic/communication design
Student of the Year
At the end of each academic year, Raffles Milano rewards the best talent of every course and every year.The award is given to the student who has distinguished him- or herself in terms of his/her academic career and portfolio, according to the assessment both of an internal committee of teachers and of an external committee of professionals who are invited to assess the portfolio (the student’s anonymity is protected)
Learning directly from practitioners is the best way to pick up the most advanced visions and methods at source. Unlike conventional Masters, the Raffles Milano Masters bring hands-on knowledge direct into the lecture theatre, with ten market leader professionals occupying the lectern in the course of the ten months.Each professional spends a month with the students. 8 four-week months and 2 three-week months.Each week you will have a 6 hour day and an 8 hour day lesson with the experts.At the end of the month, the student receives an evaluation on the developed project.Some professionals can be replaced during the Master, with other top-level studios, maintaining the international Faculty’s standards.
G Design/Dimitris Stefanidis
ID LAB MIRTI
There are some kinds of practical and theoretical knowledge and abilities that cannot be learned overnight, but need tailored tutoring. You never know when you will need them, but one thing is certain: you will.For this reason, the students have 200 hours of lessons with the Method Lecturers which are spread over the 10 months of the Master.Some lecturers can be replaced during the Master, maintaining the international Faculty’s standards.
Translator / Interpreter
Companies & Brands
In nearly thirty years of work, the Raffles Group has built up a substantial network of partners that participate in our three-year and Masters courses. These firms’ reputations and the quality of the relationships e have developed with them are a guarantee of a decidedly fertile meeting between education and business.Adidas, Aigner, B&O – Bang & Olufsen, Boucheron, Brother, Bulgari, Burberry, C&A, Cartier, Chanel, Chloé, Design Business Chamber Singapore, Diesel, Dior, Dolce & Gabbana, Dunhill, Elle, Fendi, Fujifilm, Furniture Design Award Singapore, Giorgio Armani, H&M, Heinz, Hermes, Hogan, HP Technology, HSBC – Hong Kong and Shanghai Banking Corporation, IKEA, InterContinental Hotels & Resorts, Kohler, Lear Corporation, Lego, Li & Fung, L’Oréal, Louis Vuitton, LVMH, Mahogany, Max Mara, MediaCorp, Metro, Michael Kors, Microsoft, Nippon Paint, Nokia, Orchard Road Business Association, Pepsi, Philips, Prada, Puma, Ralph Lauren, Redworks, Richemont, Richmond, Rolex, Saatchi & Saatchi, Saint Laurent Paris, Samsung, Shiseido, Siemens, Singapore Furniture Industries Council, Singapore Jewellers Association, Sony Pictures, Standard Chartered, Textile & Fashion Federation, Tiffany & Co., Valentino, Versace, Y&R, Yves Saint Laurent
Every Monday evening at 6.30 p.m., Raffles Milano invites its students to meet one of the major personalities who walk the stage of design, style and design culture. Hearing the stories and ideas that influence the market and drive our mindset – straight from the horse’s mouth – is an amazing opportunity that adds substance to our academic programmes. Here is the agenda of meetings for the coming year
Applications can be sent by the “Admission Form” below or made by phone by calling the Secretariat directly. When we receive the required documentation and a motivational letter written by the Candidate, the Management will set the date for an introductory interview with the Course Leader or with the College Director if necessary.If their profile is considered suitable, candidates will receive official notice regarding the acceptance of their application, which in any case is non-binding for the Candidate.Admission documentation– curriculum vitae– artistic and/or professional portfolio– letter of motivation– copy of Bachelor’s Degree/Graduation certificate– passport or identity card for Italian students or EU-EFTA citizensCandidates can also send the application documents to the e-mail address: firstname.lastname@example.orgFor further information, please fill in the “Information Form”.
Following the Management’s official notice concerning the Candidate’s admissibility, the latter may proceed to the enrolment stage. All students who fulfil the requirements must pay the enrolment fee when they formalize their enrolment, which must then be integrated by the yearly
tuition fee before the beginning of the course.The amount can be paid in a single solution, or in two other installments after enrollment: the second by the beginning of the First Semester, the third by the beginning of the Second Semester.For international students there is only one payment option in a single installment at the time of registration.European Union and EFTA studentsEnrollment Fee: 3.000 euroTuition fee: 18.000 eurosNon-European Union and Non-EFTA studentsEnrollment Fee: 3.000 euroRetta di frequenza: 23.000 euro
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The Studio FM Milano was founded in 1996 by Barbara Forni and Sergio Menichelli, who were joined by Cristiano Bottino in 2000. The office specialises in graphic design, with a special focus on art direction, co-ordinated image, publishing graphics, exhibition design, signage and web design, working for both commercial clients in fashion, design, architecture, industry, the service sector and culture, and in partnership with public-sector institutions. The office has received important acknowledgements for its work, including an Honourable Mention at the ADI Compasso d’Oro in 2001 and the European Design Awards, which it won every year from 2008 to 2015. Among its clients are such names as Brioni, Bticino, Cassina, Coop Italia, the City of Milan, the City of Rome, Electrolux, Ermenegildo Zegna, Expo Milano 2015, Expo Zaragoza, Fantini Rubinetterie, the Massimo De Carlo Gallery, Gianfranco Ferré, Hachette Rusconi Editori, MIT Massachusetts Institute of Technology, MUDEC Milan Museum of Cultures, the Cinisello Balsamo Museum of Contemporary Photography, NDIA Doha New International Airport, Poltrona Frau, Saipem and Tecno.
Landor was established in 1941 by Walter Landor, who in 1964 transferred the main office on board the ferryboat Klamath in San Francisco Bay, where it soon became a magnet for creativity, attracting visits from people like Andy Warhol, Tom Wolfe, Issey Miyake and Marshall McLuhan. At that time, the agency pioneered many of the research approaches, solutions and methods that have now become standard for branding. Landor is now an agency with 29 offices in 21 countries worldwide that work to partner with top global brands, including Aeroflot, Bayer, BBC, BMP, BP, Citroën, Danone, Etihad Airways, the International Hotels Group, Procter & Gamble, the Russian Copper Company and the Tata Group. The agency offers a wide range of services, from strategy, positioning, corporate identity and brand architecture to prototyping, naming, verbal identity, environments, experiences and engagement, interactive and media design. Landor is part of the Young & Rubicam Group, which belongs to the holding company WPP, the world’s largest marketing and communication concern.
Pentagram was founded in 1972 in Needham Road, London, by a group of friends – Alan Fletcher, Theo Crosby, Colin Forbes, Kenneth Grange and Mervyn Kurlansky – and is now one of the world’s largest independent graphic design consultancies, led by the 21 partners, all of whom are leaders in their individual fields. With offices in London, New York, San Francisco, Berlin and Austin, Pentagram can design anything: architecture, interiors, products, identities, advertising, publications, posters, books, infographics, exhibitions, websites, and digital installations. Each client works directly with one or more of the partners, in an organisation that reflects the office’s conviction that great design cannot happen without passion, intelligence, and personal commitment, which is demonstrated by a portfolio of work that spans five decades. In 1999, Pentagram was included in the Thames and Hudson Dictionary of Graphic Design and Designers of the Twentieth Century.
G Design was established in Athens by the designers Michalis Georgiou and Dimitris Stefanidis to work in a fieldthat encompasses a host of disciplines, from brand identity and packaging to strategic design and digital experience. The studio perceives every project as an opportunity for everybody involved in the creative process to be enriched with learning. The impression made by their design work can be summarised as the concepts of clarity, authenticity and emotive resonance. In the vision adopted by the G Design Studio, the same degree of importance is attributed to new technologies and practical skills. The aim is to produce design that is rich with meaning, capable of sparking our imagination and of producing lasting effects. Michalis Georgiou holds a diploma from the London College of Printing and is Graphic Design Pathway Leader at the Vakalo College of Art and Design, where he has lectured for more than twenty years. Dimitris Stefanidis was educated in London, Athens and the Pratt Institute in New York. He has worked with Pentagram New York and FutureBrand in London and currently lectures in Branding at the Vakalo College.
Graphic and type designer, he graduated from the Politecnico di Milano with a thesis on the history of sanserifs, and went on to work with Matteo Thun & Partners and Massimo Pitis. Art director of That’s Contemporary, an eye on contemporary art in Milan, he is the owner of the Tipiblu studio with Aurora Biancardi. In 2017 they published Sempione, the first of the Tipiblu faces for CAST. He has been a member of CAST and its art director since 2018.
Born in Milan in 1961, at the age of twenty-five Francesco Dondina established Dondina Associates to work in the fields of brand identity and communication design, focusing primarily on its applications to the areas of fashion, design, art and culture. His studio’s more important clients have included Giorgio Armani, Krizia, Valentino, Ferragamo, L’Oréal Paris, Cassina, the City of Milan, the MoMA, Feltrinelli and MUBA, the Milan Children’s Museum. He designed the images for the exhibitions of Bramantino in the Sforza Castle and of Bernardino Luini in the Royal Palace, both in Milan. With Marco Zanuso Jr. and Giuseppe Rabonim he designed the ticket offices for Expo Milano 2015. From 2010 to 2012, Dondina Associates also had a base in New York, since in that period he partnered with the Asia Society Museum and the American Ballet Theatre. In 2009, he published a book of an interview with Bob Noorda, Una vita nel segno della grafica. In 2015, he devised the Graphic Design Lectures cycle of events held at the Sforza Castle and, in 2016, he curated SIGNS, an exhibition about contemporary Italian graphic design held in the Base location in Milan. He has taught at the Cfp Bauer and Milan Polytechnic for many years.
Gabriele Donini (1989), designer, since 2017 is founder and partner at Giga Design Studio.
He serves as Design Director with a focus on user experience, branding and product design. Before, he was designing for Leftloft where he worked, among other clients, for Cassina, Triennale di Milano, Istanbul Biennial, Colmar, Subito and F.C. Internazionale.
He created Superinternet and is also co-founder of Raumplan, assistant professor at Politecnico di Milano and visiting professor in other design schools.
He studied at Politecnico di Milano, UMPRUM (Academy of Arts, Architecture and Design in Prague) and CFP Bauer. He’s living and working in Milan.
Born in 1972 in Monfalcone, he studied architecture in Genoa, where he began to collaborate as a sound engineer and light designer on film sets. Once in Milan, he dealt with video art and then, together with Stefano Boeri, he founded Multiplicity, a multidisciplinary collective merging visual art experience and urban design. He collaborated with Mercurio, a production studio in Milan, working as filmmaker for several ads. The following are among his most recent productions: FCA, BPER, Yamaha, Ramazzotti, GDF Suez, ENI, Indesit, Vodafone, Feltrinelli and Morellato. He is mainly known for working on music videos. In 2004, he directed music clips for Jovanotti, Tiziano Ferro, Rezophobic, Piero Pelù, Zucchero, velvet, Negramaro, Gemelli Diversi, Nek, Subsonica, Planet Funk, Motel Connection. In 2006, he was awarded the Premio Video Clip Italiano thanks to Incantevole by Subsonica. In 2003, he won Premio Solinas for the best subject in the feature film Una buona ragione.
Translator, conference interpreter and professor of English language, she graduated in English Language and Literature at the University of Aarhus and accomplished a research PhD in Theory of Translation at the University of Milan. She has been teaching both in Italian and international universities and in corporate contexts for 15 years. This experience gave her the chance to be able to deal with students from different cultures and educational backgrounds, with the aim to make them reach a good language level for several social and professional operating contexts. Besides, she works as Project Manager for important translation assignments and interpreting projects. She released monographies on language didactics and contributed to numerous academic papers in this field.
Born in 1982, Corrado Musmeci graduated in Business Economics with a specialisation in Corporate Organisation, then worked on commercial and communication management with Fontegrafica, the family firm established by his father, of which he is now sole administrator. Fontegrafica has carved itself a distinctive niche on the printing scene and is now considered to be an international benchmark for typographic research and high-quality production. It has achieved this by accumulating specific experience in executing projects for the luxury, fashion and design sectors. Corrado Musmeci is very active in professional printing circles: he is a member of the Board of Directors of the ITS Rizzoli Institute and Vice-President of the Milan Industrial Graphics Union and has lectured in university Masters courses in Milan. He never passes up an opportunity to support and promote the culture of printed communication, partnering with institutions, schools, influencers and brands.
Born in 1980, Simone spent the first half of his career working in client-side roles. He later went "the way of the Ronin", founding a Swiss-based boutique consultancy named "Merchants of Ideas" and a Japan-centric menswear accessories brand called AH, OKAY!. He further moonlights as Head of Strategy for Early Morning, a Milan-based communication studio.
His expertise encompasses both the more operational side and the deeper recesses of the marketing practice: innovation and "concepting", research, creative direction, strategic planning, media.
He has a penchant for the "edgier" side of things, be it in Fashion, Visual Culture or Marketing Thinking.
Graduated in Architecture at Istituto Universitario di Venezia, she holds a Ph.D. in Design for Cultural Heritage at Design Department of Politecnico di Milano. She carries out multidisciplinary researches on design, art and architecture focusing on the enhancement of the heritage through digital archives and tools, to foster novel learning models. She has been involved in research projects at academic and institutional level, dedicated to curatorship, coordination and organization of exhibitions, workshops, conferences and cultural events. She also writes on design, art and architecture, for blogs and online magazines.