Product

Design

Info

Design can be defined as the personification of methods and technologies. It provides new solutions by educating people to generate value for the world that surrounds us. Design has always been a powerful engine of social, aesthetic and thinking progress.

Credits

180

Duration

3 years

Start

November

Language

ITA, ENG
Diploma
Accademico di I livello in Product Design

Scientific Coordinator

Carlo Forcolini.

Graduated from the Brera Academy of Fine Arts, from 1975 to 1979 he worked for ICF De Padova and in parallel began to collaborate with Vico Magistretti. From 1978 to 1984 he lived in London and was one of the founders of Alias and Director of Artemide G.B. In 1992 he founded Nemo, in 1999 Forcolini Lab, in 2005 Oylight. Over the years he has designed for Alias, Artemide, BBB Bonacina, De Padova, Caimi Brevetti, Cassina, Gervasoni, Luceplan, Luci Italia, Joint, OY light, Pomellato and Zumtobel. From 2001 to 2007 he was National President of ADI Association for Industrial Design. In 2007 he was a member of the Italian Design Council and since 2008 he has been a member of the ADI Design Jury. From 2009 to 2016 he was Scientific Director, CEO and Vice President of IED. In 2018 he was appointed by the MIBAC member of the Study Commission for the identification of public policies to support and develop Design and by the Ministry of Foreign Affairs Ambassador of Italian design in the world. In 2020 he received the Compasso d’Oro for Lifetime Achievement. His Projects are in the collections of the Cooper Hewitt Museum in New York, in the Museum of Decorative Arts in Paris, in the Design Museum of the Milan Triennale and in the ADI Compasso d’Oro Collection. He participated to exhibitions in Madrid, Los Angeles, London, Hamburg, Cologne, Tokyo, Sydney, Santiago, Moscow, Oslo, Naples, Milan, Toronto, and Brussels.

Program

All students in Product Design bachelor begin with a shared foundation in design culture, methodology, representation, materials, technologies, and digital tools, acquiring the skills needed to address the challenges of contemporary design.

Students can then choose between two pathways: Product Design; Product Design + Interior Design

During the first year, students develop a strong foundation in design culture, methodology, representation, materials, technologies, and digital tools. Through practical projects and workshops, they learn how to approach contemporary design challenges and turn ideas into functional and meaningful solutions.

In the second year, students explore Product Design in greater depth, working on the development of products, services, and systems. Particular attention is given to innovation, sustainability, materials, prototyping, manufacturing processes, and emerging technologies. Research, experimentation, digital tools, and Artificial Intelligence support students as they develop a more critical and responsible approach to design.

The third year gives students the opportunity to define their individual design identity and apply the knowledge and skills acquired throughout the programme to more advanced and independent projects. Through workshops, lectures, and collaborations with industry professionals, they refine their creative and technical abilities while developing a professional portfolio. By the end of the programme, students are prepared to pursue different opportunities within Product Design and respond confidently to the changing needs of the design industry.

Who is it for

The course is aimed at candidates with a high school diploma and students from Italian or foreign universities who are eager to transform their creative talents into thinking skills, ideation, development and communication of projects, products and services.

Degree Awarded

Upon successful completion of the accredited Product Design programme, students are awarded a First Level Academic Diploma pursuant to Ministerial Decree No. 1216 of 31 August 2023, a qualification officially recognized by the Italian Ministry of University and Research (MUR) within the AFAM system.

Professional Opportunities

Product Design Graduates will possess the skills to successfully join design world, apply for companies of different sectors or work as freelancers. Young designers will be able to start a career as: product designer, concept designer, service designer, social designer, design manager, etc. Raffles Milano training system will also provide the right tools to work both locally and internationally.

Student's Projects

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