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The fashion system is a segmented and complex territory. It is divided into very different product categories where materials and technologies are the vectors of innovation. Tools to stand out are passion, willingness to work hard, desire to learn and compete in the world of fashion production and distribution. There are perfect recipes to succeed in this field, but it is useful to acquire specific language and methodology skills.
Credits
Duration
Start
November
Language
Patrizia Bolzoni was born in Milan. She graduated from the Sorbonne in Paris and earned a degree in Literature from the University of Milan.
A lover of fashion and design, drawn equally to the energy of sport and the allure of fashion shows, Patrizia has built a distinguished career spanning marketing, sales, communication and brand strategy. Over the years, she has worked with leading international companies such as Swatch, Chantelle, Giorgio Armani, Sergio Tacchini and Dolce & Gabbana.
A true game changer in the fashion market, she played a pivotal role in relaunching and rebuilding Sergio Tacchini from the ground up, serving as General Manager and leading the brand through a complete strategic and organizational turnaround. At Dolce & Gabbana, she created and developed the Kids division as Business Unit Director, transforming it into a structured and profitable business line. Earlier in her career, she contributed to the international development of the Giorgio Armani brandas Marketing Director, strengthening its positioning and global visibility.
Always curious about what lies ahead, she believes deeply in the future, in beauty and in the power of words. She is also the author of the blog villeggiatura20100.com, where—through an ironic and benevolent gaze—she recounts life, fashion and contemporary culture.
The first year covers preparatory elements of general background such as forms, materials, production processes, social factors, and customs that underpin fashion creation, alongside intensive workshop activities based on learning by doing. In the second year, students develop knowledge of brand design, publishing, integrated new media technologies, and marketing research. In the third year, students tackle specialized topics such as communication ethics and sustainability, deepening their knowledge of techniques for using new integrated media. To complete their training in management and entrepreneurship, students study distribution networks, regulations protecting creativity and privacy, and methods of business financing.
At the end of this three-year course, students will be able to face the profoundly changing scenario of the fashion system, applying roles capable of connecting creative skills with management skills. They could apply for new interdisciplinary roles linked to the research of eco-sustainable materials, communication, distribution and marketing such as trend forecaster, art director, press officer, image consultant, fashion blogger, fashion manager, fashion buyer, visual merchandiser.
