FCM

Fashion

Communication

and Marketing

Info

The fashion system is a segmented and complex territory. It is divided into very different product categories where materials and technologies are the vectors of innovation. Tools to stand out are passion, willingness to work hard, desire to learn and compete in the world of fashion production and distribution. There are perfect recipes to succeed in this field, but it is useful to acquire specific language and methodology skills.

Credits

180

Duration

3 years

Start

November

Language

ITA, ENG

Course Coordinator

Marco Bagalini and Steven Trow

Marco Bagalini: A fashion educator, pattern maker and author specialising in garment construction, sartorial techniques and pattern-making methodology. His work combines academic teaching, hands-on practice and technical research, with a focus on making complex construction processes clear and accessible to fashion students. Founder of PatternPRO and President of ANSEMI ETS, he promotes a technical and conscious approach to fashion education, where construction, fit and craft become essential tools for developing more precise and intentional design practices.

Steven Trow: A manager and financial executive with over 25 years of experience in the luxury & fashion industry, including CFO, HR, and Audit roles at Hermès and Gucci Group. A lecturer and guest speaker at universities and fashion schools worldwide, offers students and professionals insights into strategic analysis of the luxury business, fashion marketing, and career counseling.

 

Program

First year
Project Methodology
Materials Typology 2
History of Contemporary Art
History of Fashion 2
Elements of Journalistic Communication
Photography
Fashion Styling
Design Methodology for Visual Communication
Marketing and Management
Graphic Design
Other Activities
English for Artistic Communication

Second year
Theory and Analysis of Cinema and Audiovisual Media
Materials Typology 2
History of Fashion 2
Copywriting
Advertising Communication
Fashion Editorial Design 2
Phenomenology of Contemporary Arts
Design Management
Sociology of Cultural Processes
Student-Selected Course
Other Activities

Third year
Ethics of Communication
History of Fashion 3
Communication Methods and Techniques
Design Culture
Ecodesign
Current Trends in the Visual Arts
Digital Information and Communication Law
Costume Design for the Performing Arts
Student-Selected Course
Workshops
Final Project (Thesis)

Who is it for

The course is aimed at candidates with a high school diploma and candidates from Italian and foreign universities who are driven by a passion for design, style, and fashion and eager to pursue a career in the international fashion system.

Title Awarded

Upon completion of the three-year Fashion Marketing and Communication programme, students receive a Raffles Certificate confirming completion of the programme and documenting the credits and learning outcomes achieved. This certificate is not an academic qualification recognized by the Italian Ministry of University and Research (MUR). Students interested in an AFAM-accredited First Level Academic Programme may contact the relevant Academic Advisor for further information and guidance in selecting the accredited programme best suited to their area of interest.

Professional Opportunities

Graduates can pursue junior roles in fashion companies, communication agencies, marketing departments, publishing, e-commerce, showrooms and retail.

Professional opportunities include roles in marketing, brand communication, PR, social media and content, styling, merchandising, editorial communication, digital marketing and creative direction.

Their knowledge of fashion product and design also enables them to collaborate effectively with designers, product managers, buyers, merchandisers and commercial teams, connecting creative ideas with communication and market objectives

Download our brochure and discover all the courses.

Student's Projects

Scarica la nostra brochure e scopri tutti i corsi
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