The fashion system is a segmented and complex territory. It is divided into very different product categories where materials and technologies are the vectors of innovation. Tools to stand out are passion, willingness to work hard, desire to learn and compete in the world of fashion production and distribution. There are perfect recipes to succeed in this field, but it is useful to acquire specific language and methodology skills.
Credits
Duration
Start
November
Language
Marco Bagalini and Steven Trow
Marco Bagalini: A fashion educator, pattern maker and author specialising in garment construction, sartorial techniques and pattern-making methodology. His work combines academic teaching, hands-on practice and technical research, with a focus on making complex construction processes clear and accessible to fashion students. Founder of PatternPRO and President of ANSEMI ETS, he promotes a technical and conscious approach to fashion education, where construction, fit and craft become essential tools for developing more precise and intentional design practices.
Steven Trow: A manager and financial executive with over 25 years of experience in the luxury & fashion industry, including CFO, HR, and Audit roles at Hermès and Gucci Group. A lecturer and guest speaker at universities and fashion schools worldwide, offers students and professionals insights into strategic analysis of the luxury business, fashion marketing, and career counseling.
The three-year Fashion Communication & Marketing programme combines a strong understanding of fashion product and design with communication, marketing and business. Students learn how fashion products are conceived, developed and positioned so that they can communicate their value credibly and market them effectively.
The programme prepares students to understand, shape and communicate fashion brands within a rapidly evolving cultural, commercial and technological environment. It brings together fashion culture, visual creativity, product knowledge, marketing, editorial communication, digital media and business awareness, enabling students to connect creative ideas with consumers, markets and contemporary industry needs.
During the first year, students build the cultural, visual, product and commercial foundations of fashion communication. They study fashion history, contemporary art, design methodology, fashion products and materials, photography, visual communication, publishing, public relations, retail, brand heritage and business organisation.
The strong product and design component enables students to understand what they will later be expected to position, communicate and sell. Through practical projects and workshops, they learn how to research fashion, interpret brand identity and heritage and translate ideas into coherent narratives, images and communication concepts.
During the second year, students deepen their understanding of the relationship between product, brand, consumer and market. They develop more advanced skills in styling, trend research, cultural analysis, marketing, merchandising, digital communication and new technologies.
Projects encourage students to connect product knowledge and creative concepts with consumer insight, brand positioning and commercial objectives. They learn how design, materials, image, price, assortment, content, retail and digital channels work together to influence brand perception and commercial performance.
During the third year, the programme focuses on strategic thinking, responsible communication, independent project development and preparation for professional practice. Students explore sustainability, ecodesign, communication ethics, digital media, legal issues, design management and emerging technologies.
Particular attention is given to responsible communication and the changing regulatory environment affecting the fashion industry, including sustainability and transparency requirements, together with the growing role of digital tools and AI-supported processes.
Throughout the programme, students are encouraged to understand fashion from an international perspective, with particular attention to the increasing importance of Asian markets, consumers and cultures and the international network of Raffles Education.
Interaction with companies and industry professionals through workshops, projects, guest lectures and practical briefs helps students understand professional expectations and apply their learning to real industry situations.
By the end of the programme, graduates are prepared to work across fashion communication, marketing, branding, publishing, styling, merchandising, content development, retail communication and digital media. They combine knowledge of fashion product with visual sensitivity, cultural awareness, strategic thinking, technological competence and commercial understanding.
Graduates can pursue junior roles in fashion companies, communication agencies, marketing departments, publishing, e-commerce, showrooms and retail.
Professional opportunities include roles in marketing, brand communication, PR, social media and content, styling, merchandising, editorial communication, digital marketing and creative direction.
Their knowledge of fashion product and design also enables them to collaborate effectively with designers, product managers, buyers, merchandisers and commercial teams, connecting creative ideas with communication and market objectives
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