All students begin with a shared foundation in Fashion Design, developing the creative, technical, cultural, and methodological skills needed to understand the contemporary fashion system.

As they progress through the programme in Fashion Design bachelor, students may continue to deepen their Fashion Communication and Marketing.

The three-year Fashion Communication & Marketing programme prepares students to understand, shape and communicate fashion brands within a rapidly evolving cultural, commercial and technological environment. The course combines visual creativity, fashion culture, marketing, editorial communication, digital media and business awareness, enabling students to connect compelling ideas with audiences, markets and contemporary industry needs.

During the first year, students build the cultural, visual and practical foundations of fashion communication. They study fashion history, contemporary art, materials and product literacy, photography, visual communication, editorial formats, publishing, public relations, retail environments and marketing fundamentals.

Through practical projects and workshops, students learn how to research fashion, interpret brand heritage and translate ideas into coherent narratives, images and communication concepts. They also begin to develop the graphic, editorial and presentation skills required to communicate fashion products and identities across physical and digital contexts.

In the second year, students deepen their understanding of how fashion communication operates within brands, markets and society. They develop more advanced skills in styling, trend research, advertising, copywriting, editorial communication, cultural sociology, marketing, merchandising and digital communication.

Projects encourage students to connect creative concepts with consumer insight, brand positioning and commercial objectives. They learn to plan communication activities, develop content for different channels and assess how image, language, media and customer experience contribute to the perception and performance of a fashion brand.

The third year focuses on strategic thinking, independent project development and preparation for professional practice. Students explore communication ethics, sustainability, eco-design, contemporary media, digital law and the changing cultural responsibilities of fashion brands.

Through advanced projects, workshops and thesis development, they refine an individual approach to fashion communication while learning to manage complex briefs, integrate research with creative and strategic decisions, and present their work at a professional level. Particular attention is given to emerging technologies and the responsible use of digital media.

By the end of the programme, graduates are prepared to work across fashion communication, marketing, branding, publishing, styling, creative direction, content development, retail communication and digital media. They leave with the ability to combine visual sensitivity, cultural awareness, strategic thinking and commercial understanding within an international and constantly evolving fashion industry.