The fashion system is a segmented and complex territory. It is divided into very different product categories where materials and technologies are the vectors of innovation. Tools to stand out are passion, willingness to work hard, desire to learn and compete in the world of fashion production and distribution. There are perfect recipes to succeed in this field, but it is useful to acquire specific language and methodology skills.
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Patrizia Bolzoni was born in Milan. She graduated from the Sorbonne in Paris and received a degree in literature from the Statale University of Milan. A lover of fashion and design, seduced by the excitement of sports and the allure of fashion shows, she has worked at Swatch, Chantelle, Giorgio Armani, Sergio Tacchini and Dolce & Gabbana, developing a varied and multifaceted career in marketing, sales and communications. Always curious about the new, she has faith in the future, beauty and words. She is a fairly successful blogger (www.villeggiatura20100.com) thanks to the ironic and benevolent look with which she recounts the life and vicissitudes of a lively generation in the city of Milan.
Al primo anno in cui vengono affrontati elementi propedeutici di inquadramento generale quali forme, materiali, processi di produzione, fattori sociali e di costume che sono alla base della creazione di moda, in parallelo a una intensa attività di laboratorio improntata al learning by doing. Al secondo anno gli studenti sviluppano conoscenze relative a brand design, editoria, tecnologie dei nuovi media integrati e marketing research. Al terzo anno si affrontano temi specialistici quali etica della comunicazione e sostenibilità , approfondendo le tecniche di utilizzo dei nuovi media integrati. Per completare la formazione di ambito manageriale e imprenditoriale si studiano i network distributivi, la normativa di tutela della creatività e della privacy e le modalità di finanziamento del business.
At the end of this three-year course, students will be able to face the profoundly changing scenario of the fashion system, applying roles capable of connecting creative skills with management skills. They could apply for new interdisciplinary roles linked to the research of eco-sustainable materials, communication, distribution and marketing such as trend forecaster, art director, press officer, image consultant, fashion blogger, fashion manager, fashion buyer, visual merchandiser.
