CUPRA X RAFFLES MILANO

CUPRA Italia reconfirms its consistent presence in the world of design, continuing its fruitful collaboration with the international design institute RafflesMilano®.

In view of Milan Design Week in April, which CUPRA will oversee again this year through the exploration of the “Beyond the Known” concept, the brand confirms a collaboration stipulated for the whole of 2026 and focused on supporting talent.

For the second year in a row, CUPRA and RafflesMilano® join forces and are the protagonists of a new collaboration that aims to generate significant cultural content, through a path of support for creativity and young talent designed to leave a mark.

The partnership for 2026 provides for CUPRA’s support for the design institute’s training project, which includes the sponsorship of two scholarships aimed at students of the three-year degree course in Product Design and Interior Design, as well as the brand’s support in the research process for a degree thesis starting next November.

With the continuation of this collaboration, CUPRA intends to encourage and support emerging talent in an area that has long been a fruitful exploration beyond the automotive universe.

“The CUPRA brand was born out of a challenge, with design as the element that differentiated us from the beginning. Reconfirming the fruitful collaboration with Raffles Milano® and strengthening the relationship by supporting new young emerging talents in their journey allows us to explore new territories and enrich our experience with new approaches.” Pierantonio Vianello, Director of CUPRA Italy