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Learning to do and to think: with the Master in Visual design, students learn the methodology for developing – through design – strategic and effective concepts, for composing and narrating visual stories capable of giving shape to complex communications. Experimentation in various creative areas allows for exploratory forays into differentiated fields, both commercial and cultural, from the analogue to the digital world. In addition to projects with internationally renowned professionals, students are engaged in method lessons, where they acquire more specific knowledge for research, art direction and branding.
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Luca Ricci
Luca Ricci is a Creative Director and a prominent figure in Milan’s contemporary design scene. Recognized as one of the industry’s rising talents, his work has earned international acclaim — including an award for his graphic design work with Adobe and the prestigious “New Blood” recognition from the Art Directors Club Italiano (ADCI) for his innovative typeface design.
A designer who skillfully balances creative experimentation with aesthetic precision, Luca is the founder and Creative Director of Wanderlust Vision. His approach merges bold conceptual thinking with refined visual execution, resulting in work that is both expressive and meticulously crafted.
Throughout his career, Luca has collaborated with leading international brands such as Audi, SpaceX, and Sabine Marcelis. His practice also intersects with major cultural events: he has created design work for the Sanremo Music Festival and contributed to projects for the Cortina World Ski Championships.
Driven by a passion for exploration and continuous innovation, Luca brings a contemporary, strategic, and highly professional vision to every project. Whether working with global brands or developing independent creative ventures, his goal remains the same: to transform ambitious ideas into distinctive and enduring design excellence.
The course includes the following topics:
– Research
– Concept generation
– Art direction
– Branding
– Graphics and integrated communication
– Publishing
– Typography
– Data display
– Wayfinding and signs
– Digital e user interface design
In addition to these subjects, students will have the opportunity to visit design studios, advertising agencies, cultural institutions such as La Triennale di Milano, as well as participate in trade fairs such as Salone del Mobile, fully immersing themselves in the Milanese design system.
At the end of the Master it will be possible to undertake a career in design studios, advertising agencies, companies, web agencies, cultural institutions and publishing houses, as a graphic designer, creative director, art director, web designer.
