Communication

Design

and Management

Info

Focus on management and communication within the Visual Design area. Develop advanced skills in communication strategy and management. Learn new methods and languages to promote innovation for brands, enabling the next generation of professionals to take on leadership roles within creative agencies and companies.

Credits

180

Duration

3 years

Start

November

Language

ITA, ENG

Course Coordinator
Elisa Richelmi

Graphic and interior designer. In 2008 she founded XxY Studio. Over fifteen years her work has spanned visual identities for companies, organisations, product lines, and editorial projects, with a consistent focus on how visual languages develop and change over time.

Program

First year
Photography
History of Contemporary Art
Theory of Perception and Psychology of Form
Computer Graphic 1
Directing
Aesthetics of New Media
Design Methodology for Visual Communication
Multimedia Languages 2
Marketing and Management
History of Design
Workshops, Seminars, and Masterclasses
English for Artistic Communication

Second year
Advertising Communication
Computer Graphic 2
Phenomenology of Contemporary Arts
Art Direction 2
Multimedia Design
Web Software Tools
Digital Video 1
Project Methodology
Sociology of Communication
Student-Selected Course
Workshops, Seminars, and Masterclasses

Third year
Ethics of Communication
Digital Animation Techniques
Brand Design
Interaction Design
Integrated New Media Techniques
Professional Development
Semiotics and Rhetoric of Exhibition Systems
Semiotics of Art
Student-Selected Course
Workshops, Seminars, and Masterclasses
Final Project (Thesis)

Who is it for

The course is designed for young creatives and enthusiasts of design, communication, and visual culture who want to turn their talent into a profession, combining design skills with a strong strategic vision. It is ideal for those with a keen aesthetic sensibility, curiosity about contemporary trends, and an interest in visual and digital languages, as well as for those who aim to understand market dynamics and the management aspects of creative projects. The program is open to students from artistic or general high school backgrounds, as well as to those from other fields who wish to pursue a path in design with a focus on marketing, brand management, and strategic communication. No prior technical skills are required—what matters most is motivation, initiative, and a willingness to grow in a dynamic and stimulating environment.

Title Awarded

Upon completion of the three-year Communication Design & Management programme, students receive a Raffles Certificate confirming completion of the programme and documenting the credits and learning outcomes achieved. This certificate is not an academic qualification recognized by the Italian Ministry of University and Research (MUR). Students interested in an AFAM-accredited First Level Academic Programme may contact the relevant Academic Advisor for further information and guidance in selecting the accredited programme best suited to their area of interest.

Professional Opportunities

Upon completion of the course, the student will be able to work in the most creative departments of advertising agencies or private and public enterprises such as:

Content Designer: Specialist in visual and textual content creation and management.
Communication Strategist: Communication strategy planner and implementer.
Project Manager: Coordinator of design and communication projects.
Brand Manager: Manager of a brand identity and reputation.
Event Manager: Manages and coordinates events within a brand or agency