The development of digital technologies has helped to redefine the mental structures, cognitive processes and symbolic dimension of individuals, with a decisive impact on the modes of advertising communication. Traditional media have been replaced by digital media, which base their logic on continuous interaction between communication actors. The online advertising scene is now presided over by large global platforms (social media, communities, virtual worlds) that guide creative, production and business logics. Learning about such platforms, learning to understand their dynamics, tools and innovative possibilities for the development of new languages, containers and content is the training objective of this course.
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Alessandro Timpanaro è uno dei fondatori e Direttore Creativo di Collater.al Studio, e Direttore Editoriale di Collater.al Magazine. Ha studiato cinema, teatro e nuovi media si è laureato nel 2008 al DAMS di Roma. Ha poi studiato Disegno e Tecnica del Fumetto alla Scuola Romana del Fumetto.
After working for three years in film production as a production assistant and assistant director, he then pursued the path of illustrator first collaborating with independent publishing houses and then with brands and advertising agencies. In 2011 he began his journey as an art director, which led him to collaborate with several communication agencies.
In 2016 he founded Collater.al Studio, rib of the magazine born in 2010, a creative studio and digital agency based in Milan, producing campaigns, branded content and activations for Nike, adidas, Woolrich, Swatch, BMW, Puma, Montblanc, Timberland, Salone del Mobile, Juventus, Jeep, Land Rover, Enel.
During the first year of this course, students will understand the theoretical and instrumental basis for their design activity. In the second year, strategic planning activities will be studied, supported by workshops with agencies and companies. The third year is dedicated to the identification of the student’s stylistic identity and their ability to develop communication strategies and completely original marketing strategies, which will be implemented in the final thesis project, in addition to the correct design of the student’s personal portfolio.
fully realized in the final thesis project, as well as the proper design of the student's personal portfolio, useful for his future job interviews.
Upon completion of the course, the student will be able to work in the most creative departments of advertising agencies or private and public companies, both nationally and internationally, in roles ranging from art director to copywriter, social media manager to strategic planner, communication specialist and consultant to digital strategist, and web marketing manager, content manager and community manager.
