Communication

Design

and Management

Info

Focus on management and communication within the Visual Design area. Develop advanced skills in communication strategy and management. Learn new methods and languages to promote innovation for brands, enabling the next generation of professionals to take on leadership roles within creative agencies and companies.

Credits

180

Duration

3 years

Start

November

Language

ITA, ENG

Degree Awarded

Accademico di I livello in Visual Design

Scientific Coordinator
Elena Sacco

Elena has worked for years in Milan, Paris, London and Geneva for the largest international communication agencies and consultancies (Publicis Group, WPP, Young & Rubicam brands, Landor, Wunderman Thompson) and as Studio Sacco in Milan supporting companies with her team in the creation, positioning and management of their brands to drive business results, often involved as temporary director.

Throughout her career, Elena has held leadership roles in communication and brand management, including Communication Director at Boscolo Hotels and Comune di Milano. Most of all in recent years as Director of the School of Communication at IED – Istituto Europeo di Design, she directed the whole courses offer (bachelors, masters and short courses) , where the institution was recognised Italy’s Best Creative School for three consecutive years under her leadership and reputed to be the one of the best creative school in Europe awarded several times globally (CLIO, D&AD, ONE SHOW, WPP AWARD, ADCI, ADCE and BEST ITALIAN CREATIVE SCHOOL at SPOT SCHOOL AWARD). Elena is the Advisory Board President of DUDE and Fondazione Dude President.

Since 2023, Elena has served as Director of Strategy, Business and Relations at Raffles Milano. She has also taught at Politecnico di Milano, ISTUD, and IED, and is the author of Brand Revolution and The Insight, published by Lupetti Editori.

Program

The course consists of three years. The first year offers solid theoretical and practical training in the basics of design and communication. In the second year, students participate in workshops with agencies and companies, delving into strategic design.
The third year focuses on personal style identity and the creation of original communication and marketing strategies, culminating in the thesis project and portfolio preparation. The programme includes studies in Brand Design, Photography, Marketing and Prompt Design.

Who is it for

The course is designed for young creatives and enthusiasts of design, communication, and visual culture who want to turn their talent into a profession, combining design skills with a strong strategic vision. It is ideal for those with a keen aesthetic sensibility, curiosity about contemporary trends, and an interest in visual and digital languages, as well as for those who aim to understand market dynamics and the management aspects of creative projects. The program is open to students from artistic or general high school backgrounds, as well as to those from other fields who wish to pursue a path in design with a focus on marketing, brand management, and strategic communication. No prior technical skills are required—what matters most is motivation, initiative, and a willingness to grow in a dynamic and stimulating environment.

Degree Awarded

The qualification awarded is a First-Level Academic Diploma (Ministerial Decree No. 1216 dated 31.08.2023) in Visual Design, in accordance with the Higher Education in Art, Music and Dance system (AFAM). It is therefore officially recognized as an equivalent bachelor’s degree within the Italian education system and is also accredited by the European Accreditation Board of Higher Education Schools (EABHES) within the European framework. In addition, students are awarded a Raffles Certificate Diploma in Communication Design and Management.

Professional Opportunities

Upon completion of the course, the student will be able to work in the most creative departments of advertising agencies or private and public enterprises such as:

Content Designer: Specialist in visual and textual content creation and management.
Communication Strategist: Communication strategy planner and implementer.
Project Manager: Coordinator of design and communication projects.
Brand Manager: Manager of a brand identity and reputation.
Event Manager: Manages and coordinates events within a brand or agency