Develops advanced skills in communication strategy and management. Learn new methods and languages to promote innovation for brands, enabling the next generation of professionals to take on leadership roles within creative agencies and companies.
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President Italy of Spring Studios, a multidisciplinary creative house with offices in Milan, New York and London. He studied economics and business at the University of Pavia and gained more than 25 years of experience in the business and digital sectors, specializing in fashion and luxury. He has held management positions in leading Italian and international agencies, including Havas, where he helped develop the global fashion and luxury consulting division. GianMario has also been a visiting professor at LUISS in Rome and Cattolica University in Milan. He is currently an Advisor for B4i, Bocconi's startup accelerator, and for Polimoda's Styleit.
The course consists of three years. The first year offers solid theoretical and practical training in the basics of design and communication. In the second year, students participate in workshops with agencies and companies, delving into strategic design.
The third year focuses on personal style identity and the creation of original communication and marketing strategies, culminating in the thesis project and portfolio preparation. The programme includes studies in Brand Design, Photography, Marketing and Prompt Design.
Upon completion of the course, the student will be able to work in the most creative departments of advertising agencies or private and public enterprises such as:
