The fashion system is a segmented and complex territory. It is divided into very different product categories where materials and technologies are the vectors of innovation. Tools to stand out are passion, willingness to work hard, desire to learn and compete in the world of fashion production and distribution. There are perfect recipes to succeed in this field, but it is useful to acquire specific language and methodology skills.
Credits
Start
Language
Patrizia Bolzoni was born in Milan. She graduated from the Sorbonne in Paris and received a degree in literature from the Statale University of Milan. A lover of fashion and design, seduced by the excitement of sports and the allure of fashion shows, she has worked at Swatch, Chantelle, Giorgio Armani, Sergio Tacchini and Dolce & Gabbana, developing a varied and multifaceted career in marketing, sales and communications. Always curious about the new, she has faith in the future, beauty and words. She is a fairly successful blogger (www.villeggiatura20100.com) thanks to the ironic and benevolent look with which she recounts the life and vicissitudes of a lively generation in the city of Milan.
In the first year, introductory elements of general framework for the study of communication and marketing in the fashion world are covered: from fashion history to art history, from mass media theory to advertising communication, from design methodology to design management, and from fundamentals of economics to management. In the second year, students develop knowledge related to brand design, publishing, integrated new media technologies and marketing research. In the third year, specialized topics such as communication ethics and sustainability are addressed, delving into techniques for using new integrated media. To complete the training of managerial and entrepreneurial fields, distribution networks, creativity and privacy protection legislation, and business financing methods are studied.
The graduate will be able to deal with the profoundly transforming scenario of the fashion system, with roles capable of linking creative figures with managerial ones, thanks to the acquisition of the language and modalities of the economic-business approach, creativity and innovation, necessary for the management of a brand or the creation of a start-up. New interdisciplinary roles will be opened, related to the research of eco-sustainable materials, communication, distribution and marketing such as trend forecaster, art director, press officer, image consultant, fashion blogger, fashion manager, fashion buyer, visual merchandiser.
