The development of digital technologies has helped to redefine the mental structures, cognitive processes and symbolic dimension of individuals, with a decisive impact on the modes of advertising communication. Traditional media have been replaced by digital media, which base their logic on continuous interaction between communication actors. The online advertising scene is now presided over by large global platforms (social media, communities, virtual worlds) that guide creative, production and business logics. Learning about such platforms, learning to understand their dynamics, tools and innovative possibilities for the development of new languages, containers and content is the training objective of this course.
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President Italy of Spring Studios, a multidisciplinary creative house with offices in Milan, New York and London. He studied economics and business at the University of Pavia and gained more than 25 years of experience in the business and digital sectors, specializing in fashion and luxury. He has held management positions in leading Italian and international agencies, including Havas, where he helped develop the global fashion and luxury consulting division. GianMario has also been a visiting professor at LUISS in Rome and Cattolica University in Milan. He is currently an Advisor for B4i, Bocconi's startup accelerator, and for Polimoda's Styleit.
During the first year of this course, students will understand the theoretical and instrumental basis for their design activity. In the second year, strategic planning activities will be studied, supported by workshops with agencies and companies. The third year is dedicated to the identification of the student’s stylistic identity and their ability to develop communication strategies and completely original marketing strategies, which will be implemented in the final thesis project, in addition to the correct design of the student’s personal portfolio.
fully realized in the final thesis project, as well as the proper design of the student's personal portfolio, useful for his future job interviews. Among other subjects, students will have the opportunity to study Brand design, Photography, Marketing, and even Prompt Design.
Upon completion of the course, the student will be able to work in the most creative departments of advertising agencies or private and public enterprises such as:
