Contemporary life is full of messages, images, meanings, symbols, artefacts and complex rules. Visual Design is the area in which the aesthetic-functional project responds to the increasingly complex needs posed by the socio-cultural scenarios of our time and plays a crucial role in shaping our daily experience. It helps us understand the world around us, guides us in cities and museums, shapes coherent and integrated visual identities, digital interfaces and audiovisual products.
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Graphic and Interior designer, she graduated from the Politecnico University of Milan in Interior Design and specialized in Graphic Design at Milan Academy of Communication. Later, she trained at the A+G Achilli Ghizzardi Associati studio. In 2008 she founded XXY Studio. In over fifteen years of activity she has developed the idea that an effective and meaningful design requires formal organization together with the ability to arouse emotion. She handled the visual identity of companies, organizations, product lines and editorial projects, designed books for some of the most important Italian publishers, including Iperborea, Mondadori, Rizzoli, Utet, Bollati Boringhieri, Sonzogno and Corriere della Sera.
During first year students primarily attend theoretical courses and applied languages; second year opens up to new digital and multimedia languages, while third year is devoted to portfolio design. From the fundamentals of basic design to typographic grammar, from software for graphic layout to packaging, from motion graphics to interactive design, students learn all the disciplines related to visual design, combining techniques and technologies with their own creative and cultural background, to operate consciously in the complex scenarios of our time.
Graduates will be able to apply to traditional design roles such as visual designers, graphic designers, art/creative director, brand designer, digital designer, packaging designer. They will also be skilled designers of the digital age, thanks to their peculiar education, all interdisciplinary. They will be able to express themselves as UX/UI designer, motion graphic designer, designer for augmented reality and virtual reality.
