Fashion

Communication

and Marketing

Info

The global fashion system is a sophisticated and highly segmented landscape where materials and cutting-edge technologies drive the next wave of innovation. To excel in this competitive field, passion must be backed by a mastery of specific industry language and strategic methodology.

Our Fashion Communication course bridges the gap between creative vision and market reality. You will gain the technical skills needed to navigate fashion production and distribution, while developing a unique voice in brand storytelling and digital strategy. Turn your drive into a professional career by learning how to position brands at the forefront of the international fashion scene.

Credits

180

Duration

3 years

Start

November

Language

ENG

Diploma

Accademico di I livello in Fashion Design

Program

The first year covers preparatory elements of general background such as forms, materials, production processes, social factors, and customs that underpin fashion creation, alongside intensive workshop activities based on learning by doing. In the second year, students develop knowledge of brand design, publishing, integrated new media technologies, and marketing research. In the third year, students tackle specialized topics such as communication ethics and sustainability, deepening their knowledge of techniques for using new integrated media. To complete their training in management and entrepreneurship, students study distribution networks, regulations protecting creativity and privacy, and methods of business financing.

Who is it for

The course is aimed at candidates with a high school diploma and candidates from Italian and foreign universities who are driven by a passion for design, style, and fashion and eager to pursue a career in the international fashion system.

Diploma

The qualification awarded is a First-Level Academic Diploma (Ministerial Decree No. 1216 dated 31.08.2023) in Fashion Design, in accordance with the Higher Education in Art, Music and Dance system (AFAM). It is therefore officially recognized as an equivalent bachelor’s degree within the Italian education system and is also accredited by the European Accreditation Board of Higher Education Schools (EABHES) within the European framework. In addition, students are awarded a Raffles Certificate Diploma in Fashion Communication and Marketing.

Professional Opportunities

At the end of this three-year course, students will be able to face the profoundly changing scenario of the fashion system, applying roles capable of connecting creative skills with management skills. They could apply for new interdisciplinary roles linked to the research of eco-sustainable materials, communication, distribution and marketing such as trend forecaster, art director, press officer, image consultant, fashion blogger, fashion manager, fashion buyer, visual merchandiser.