The fashion system is a segmented and complex territory. It is divided into very different product categories where materials and technologies are the vectors of innovation. Tools to stand out are passion, willingness to work hard, desire to learn and compete in the world of fashion production and distribution. There are perfect recipes to succeed in this field, but it is useful to acquire specific language and methodology skills.
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Patrizia Bolzoni was born in Milan. She graduated from the Sorbonne in Paris and received a degree in literature from the Statale University of Milan. A lover of fashion and design, seduced by the excitement of sports and the allure of fashion shows, she has worked at Swatch, Chantelle, Giorgio Armani, Sergio Tacchini and Dolce & Gabbana, developing a varied and multifaceted career in marketing, sales and communications. Always curious about the new, she has faith in the future, beauty and words. She is a fairly successful blogger (www.villeggiatura20100.com) thanks to the ironic and benevolent look with which she recounts the life and vicissitudes of a lively generation in the city of Milan.
The first year covers preparatory elements of general background such as forms, materials, production processes, social factors, and customs that underpin fashion creation, alongside intensive workshop activities based on learning by doing. In the second year, students develop knowledge of brand design, publishing, integrated new media technologies, and marketing research. In the third year, students tackle specialized topics such as communication ethics and sustainability, deepening their knowledge of techniques for using new integrated media. To complete their training in management and entrepreneurship, students study distribution networks, regulations protecting creativity and privacy, and methods of business financing.
At the end of this three-year course, students will be able to face the profoundly changing scenario of the fashion system, applying roles capable of connecting creative skills with management skills. They could apply for new interdisciplinary roles linked to the research of eco-sustainable materials, communication, distribution and marketing such as trend forecaster, art director, press officer, image consultant, fashion blogger, fashion manager, fashion buyer, visual merchandiser.
