During the last 72 Hours Challenge at Raffles Milano, students took part in an intensive creative experience in collaboration with CUPRA Italia and visionary artist Andrea Crespi. Students from diverse disciplines came together for three days of brainstorming and prototyping in order to create and innovative collection of cutlery designs that embody the CUPRA brand. The project focused on creating pieces that balance harmony, functionality, and sustainability, while reflecting a more futuristic vision of human–machine interaction. By combining creative thinking with technological awareness, students were encouraged to go beyond aesthetics and consider how design can shape not only objects, but also experiences. This initiative exemplifies Raffles Milano’s approach to education—where collaboration with industry and creatives enables students to engage with real-world challenges and redefine the boundaries of contemporary design.