During Milan Design Week, fashion comes to life – tangible, dynamic, and full of energy. With the Shape in Motion project, Fashion Design students from Raffles Milano, in collaboration with renowned textile brand Brunello, present a live performance that merges creativity, technique, and expressive freedom.
At the heart of the project is the art of moulage, a direct and instinctive draping technique that allows garments to be created by shaping fabric directly on the mannequin, without using paper patterns. The form emerges from intuition, guided by the flow of the gesture and the material’s natural behavior.
In an open-studio setting, students perform in real-time, experimenting with free forms, spontaneous drapes, and bold colors selected from Brunello’s high-quality fabrics. The fabric flows, folds, responds — becoming both tool and inspiration in the creative process.
Each piece is one-of-a-kind: a performative gesture where fashion meets art and improvisation. Mistakes become part of the language, chance becomes composition. Fashion is no longer a finished object — it is action, time, transformation.
The outcomes of this experience will be presented again in June during Pride Month, with an exhibition at the school’s gallery spaces. A showcase that tells not only the story of the garments, but also the courage to set creativity free — and let it unfold before everyone’s eyes.
Shape in Motion is a celebration of the freedom to create, of identity taking shape and color, of making as a form of authentic expression.
In collaboration with @brunello_1927 | Photography & Art Direction by @ariannabonucci | Shoes @lesilla
