Beauty and Cosmetics Management course

The Beauty and Cosmetics Management aims to explore the world of beauty in all its aspects to gain a 360° view of career opportunities in the sector. Through single-topic lessons, we will delve into the history and evolution of beauty, the professions of beauty, the wonderful worlds of ingredients and perfumes, wellness and new holistic approaches, the intersections with fashion, the new frontiers of digital and Artificial Intelligence, the role of influencers, the evolution of language, and the breaking down of stereotypes in favor of inclusivity. Special guests will participate in the courses to share their experience in the field: journalists, cosmetologists, noses, makeup artists, marketing specialists, and PR professionals.

Teacher

Serena Roberti

Serena Roberti is a journalist and contributor to numerous national magazines, including Harper’s Bazaar, Marie Claire, Elle, and Esquire.

She has previously written for Vogue Italia, Glamour, Gioia, GQ Italia, and La Freccia. She also oversees special branded projects for RCS MediaGroup.

She covers topics related to beauty, wellness, travel, lifestyle, current affairs, and communications. A travel journalist, she travels the world to explore destinations, hotels, spas, and restaurants. She has also worked as a strategic consultant for years, assisting companies and agencies in the creation of formats and storytelling, as well as the development and implementation of strategic content.