The digital world is changing rapidly, and with it the way we create and distribute content. This course is designed for those who want to learn more about search engine optimization (SEO) techniques applied to journalism, learning how to build articles that are not only engaging but also rank well in search results.
With this course, participants will gain a solid understanding of SEO and search engine marketing (SEM), search engines such as Google, and techniques for building sites and content with SEO in mind. The course will also provide you with practical tools for identifying and using the right keywords, as well as link building strategies to improve your site's visibility and authority.
12 lessons
Thursday
18:30 – 21:00
ITA
Marco Baldini – After earning a degree in Economics in Rome, he began his career at Sky in 2017, with a focus on digital in Sports verticals and celebrity formats. After a stint in a media agency, he returned to the publishing world as Digital Data Analyst for Alfemminile, working on digital strategy for Italy, Spain, and South America and helping to set up the Data department in the Paris headquarters. He then served as Digital Marketing Analyst at Condé Nast, focusing on digital product development.
In May 2022, he became Head of Data and Digital Strategy at Hearst, with responsibility for managing digital audiences, improving SEO, developing digital products, and improving sales potential through the use of data.
in collaboration with
May 2025
1000€
