More than a technique, a visual narrative that makes an impact
Styling and creative direction are a crucial part of fashion communication, transforming concepts into visual narratives that capture the essence of a brand or collection. This course will take you to the heart of the creative process, exploring how to devise innovative concepts, build coherent visual aesthetics and use the tools of photography to express style ideas. You will work with international lecturers and professionals - stylists, creative directors and photographers - who will guide you in developing your visual storytelling skills. Through practical projects, you will learn how to coordinate every aspect of creative production, from the moodboard to outfit selection and the direction of photo and video sets. The course ends with the creation of a personal project, which will be added to your portfolio together with the projects developed during the year and will be a powerful tool to introduce you to the professional world.
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Having moved to Milan in 2005, after taking some photography courses at the John Kaverdash school, Davide immediately started his experience as a freelance assistant photographer. In parallel, he started a collaboration with the photo agency Imaxtree, working as backstage photographer for the fashion shows of several Italian and French magazines, including Elle Italia, Elle France and Marie Claire. Also in those years, he started an intense collaboration with Dolce&Gabbana for the creation of social content and advertising campaigns, as well as various collaborations with brands such as Armani, Etro, Philosophy, Alberta Ferretti, Shiseido and L'Oreal.
Returning to Milan in 2019, he has intensified his activity as a freelance photographer, always looking for new challenges. Although he mainly works for fashion and beauty photography clients, he likes to vary to find new inspiration. His work ranges from interior photography to still life, fashion, lifestyle and travel, but his favourite shots are those where his eyes meet someone else's, with the camera acting as a filter.
The course includes the following topics:
- Context of Italian and international photography
- Creativity and creation of new projects
- Advertising and corporate
- Fashion, beauty and portraiture
– Still life
- Photojournalism and photo editing
- Storytelling
- Technology and digital creativity
- Portfolio creation
In addition to these subjects, students will have the opportunity to visit galleries and photographic exhibitions in urban settings and beyond, as well as have the opportunity to exhibit their own work. Students will have the opportunity to meet and learn from nationally and internationally renowned photographers.
Graduates can pursue opportunities as a photographer, publishing specialist, video maker, photo editor, photography curator, commercial photographer, photojournalist or other similar career paths in the world of art and design.