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FCM

Fashion

Communication

and Marketing

Info

The fashion system is a segmented and complex territory. It is divided into very different product categories where materials and technologies are the vectors of innovation. Tools to stand out are passion, willingness to work hard, desire to learn and compete in the world of fashion production and distribution. There are perfect recipes to succeed in this field, but it is useful to acquire specific language and methodology skills.

Credits

180
Duration
3 years

Start

November

Language

ENG
Diploma
Accademico di I livello in Fashion Design

Coordinator

Patrizia Bolzoni

Patrizia Bolzoni was born in Milan. She graduated from the Sorbonne in Paris and received a degree in literature from the Statale University of Milan. A lover of fashion and design, seduced by the excitement of sports and the allure of fashion shows, she has worked at Swatch, Chantelle, Giorgio Armani, Sergio Tacchini and Dolce & Gabbana, developing a varied and multifaceted career in marketing, sales and communications. Always curious about the new, she has faith in the future, beauty and words. She is a fairly successful blogger (www.villeggiatura20100.com) thanks to the ironic and benevolent look with which she recounts the life and vicissitudes of a lively generation in the city of Milan.

 

 

Program

Al primo anno in cui vengono affrontati elementi propedeutici di inquadramento generale quali forme, materiali, processi di produzione, fattori sociali e di costume che sono alla base della creazione di moda, in parallelo a una intensa attività di laboratorio improntata al learning by doing. Al secondo anno gli studenti sviluppano conoscenze relative a brand design, editoria, tecnologie dei nuovi media integrati e marketing research. Al terzo anno si affrontano temi specialistici quali etica della comunicazione e sostenibilità, approfondendo le tecniche di utilizzo dei nuovi media integrati. Per completare la formazione di ambito manageriale e imprenditoriale si studiano i network distributivi, la normativa di tutela della creatività e della privacy e le modalità di finanziamento del business.

Who is it for

This course is aimed at candidates with a high school diploma and from Italian and foreign universities. They must be driven by a passion for design, style and costume and eager to embark on a career in the world of jewelry and accessories.

Title

Il titolo rilasciato è un Diploma Accademico di I livello (D.M. n.1216 del 31.08.2023) in FASHION DESIGN, conforme al sistema dell’Alta Formazione Artistica, Musicale e Coreutica (AFAM) ed è pertanto riconosciuto come laurea equipollente nell’ordinamento italiano, oltre ad essere già riconosciuto dall’European Accreditation Board of Higher Education Schools /EABHES nel sistema europeo. Inoltre viene rilasciato un Raffles Certificate Diploma of Fashion Communication and Marketing

Professional opportunities

At the end of this three-year course, students will be able to face the profoundly changing scenario of the fashion system, applying roles capable of connecting creative skills with management skills. They could apply for new interdisciplinary roles linked to the research of eco-sustainable materials, communication, distribution and marketing such as trend forecaster, art director, press officer, image consultant, fashion blogger, fashion manager, fashion buyer, visual merchandiser.

Student's Projects

Download the brochure and learn more about our courses.
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