The ultimate BRANDING educational experience in Fashion, Luxury, Consumer goods, Technology.
Leading BRAND CONSULTANCY FIRMS globally brought together in an engaging academic program.
A branding journey from strategy to identity, from design to management, from innovation to customer experience, from digital to branded environment.
Cross disciplines and cross countries.
Credits
Start
Language
Elena has worked for years in Milan, Paris, London and Geneva for international branding and communication consultancies (Publicis Group, WPP, Young & Rubicam brands, Landor, Wunderman Thompson) and as Studio Sacco in Milan supporting companies with her team in the creation, positioning and management of their brands to drive business results, often involved as temporary director. She has signed international branding projects for companies such as P&G, Marazzi Group, Azimut Yachts, Jacuzzi, Barilla, Giorgio Armani, Natuzzi, Atkinsons, Wella, Lancome, among others. In recent years Elena has held various positions in major companies, guiding them in the growth and development of their brands, such as: Brand and Marketing Director of BELLAVITA - the first WELLNESS VILLAGE in ITALY - ; Communication Director of BOSCOLO HOTELS - Marriott membership; Brand and Marketing Director of Milanosport - COMUNE DI MILANO; Director of the School of Communication (bachelor, master, short) of the IED obtaining for 3 years under her direction the title of BEST ITALIAN CREATIVE SCHOOL; Global ALUMNI Director of the European Institute of Design. Since 2023 Elena has joined the RAFFLES International Institute of Design as Director of Strategy, Business and Relations and is currently also President of the FONDAZIONE DUDE; juror in various competitions and awards such as UNA, ITALIA CHE COMUNICA, UNICOM, RE.Start and board member for Dude Agency, Opificio137 and GOLF CLUB VILLA CAROLINA. Elena has taught at Politecnico di Milano, ISTUD and IED. Elena is the author of BRAND REVOLUTION and THE INSIGHT - Edizioni Lupetti.
The course includes the following topics:
– Brand analysis
– Brand strategy & innovation
– Brand identity and design
– Brand communication
– Branding focus Asia
– Branding project work
Master's degree students will be able to manage the brand aspects from the creation to the development and management;
adopt business development strategies and methodologies from the major leading consultancy firms, both as an entrepreneur and as a consultant;
develop and drive the brand expression across identity, communication and activations; operate in the branding market with a strategic innovative vision, to innovate branding models according to design methodologies all over the world.
Classes will take place in Milano, where the branding professionals from all over the world will join the students to work together; during the year the class will have the possibility to expand branding knowledge meeting in the Singapore campus Asian consultancy firms.
The Master's program will provide the student with the skills needed to start their careers in the roles of: Brand director, Brand manager, Brand strategist, Brand advisor, Brand consultant, Brand designer, Designer manager, Strategic designer.