Luca Lisci - Has been working for over thirty years at the intersection of design, communication, and digital technologies. Over time, he has developed a perspective that combines systemic thinking and practical project management, useful for those who design products, brands, and content for increasingly hybrid markets. He led Spindox's Business & Service Design Unit as Chief Experience Officer, setting up service design and customer experience processes for brands such as Ferrari, Lamborghini, and Moncler, work that also earned him a nomination for the 2021 Compasso d'Oro award. Subsequently, at BAX Group AG, he directed the Art Direction area, coordinating product and brand innovation for international retail tech. Before that, as principal consultant at Newton SpA, he accompanied change management programs for financial and media groups, while also founding the Next Present training platform, of which he was CEO. He is Editorial Director of IDA Magazine, an AI-native publishing platform, and a registered journalist. He supports companies as a mentor and trainer partner of ATOMA and sits on the Executive Board of the Decision Science Alliance, where he oversees applied research initiatives and workshops on the ethical adoption of AI. His approach combines methodological rigor with attention to cultural context: a balance that speaks directly to designers, art directors, and communication professionals interested in transforming technological insights into meaningful experiences for people.