We are not in Shibuya, but Raffles Milano's high-tech billboard bursts into the center of the Lombard capital producing an alienating effect, so much so that we imagine we are in Tokyo's most bombastic district.

A large hand emerges from the screen positioned at the corner of Merchants Street handling all the creative ingredients proper to the Raffles world: Design, Fashion, Graphics e Branding, a comprehensive mix of skills and opportunities now translated into a disruptive image that invites you to discover the world's largest design network.

The campaign CREATIVITY HAS NO BORDERS, key concept of the 2025 communication, is a manifesto for Raffles whereby the absence of barriers, boundaries, stereotypes and limits prevails in the creative process. Being “borderless” also means being open to all cultures and nations, being transdisciplinary, as is the DNA of the educational network.

For the first time, a design institute entrusts its message to 3D cutting edge posters, produced in collaboration with Urban Vision, which for 15 days will enliven the surroundings of Cathedral Square, intercepting looks and awe and spreading the concept of diversity as a point of growth.