After working in research and development in the aeronautics industry, Yossef Schvetz studied Industrial Design at the Holon School of Design in Israel. This led him to start working as a designer and theatre designer and in 1996 he was one of the co-founders of Nekuda DM, one of the leading industrial design offices in Tel Aviv. At the same time he also lectured at the Vital & Shenkar Schools of Design, conducting his courses with an experimental methodology of user-centred ethnographic research. In 2000, he moved to Italy to attend a Masters course, which he then followed up with a long career with Flex (previously Flextronics), the world’s largest company operating in the field of services for electronic manufacturing, where he worked with such clients as Nokia, Ericsson, HP and Johnson & Johnson. In 2004, he was one of the founders of the Milan-based studio Frog Design. In 2010, he went back to Flex as Design Manager, expanding the division’s scope of activities to encompass holistic user experience and related field research, as well as innovation in the area of wearable technologies.