After graduating in Industrial design in Melbourne, he moved to Milan to complete a Master’s degree in Car Design. Upon its conclusion, he worked for ten years as a freelancer in professional design firms, combining his activity as a designer with teaching. Salerno has designed for Sony, Chicco, Fiat, Ferrari, Indesit, Argotractors, Luxottica, Piaggio, Pirelli, Microsoft, and others and has obtained several patents and awards. He is currently senior Industrial Design Specialist at BTS Design Innovation, has taught more than 500 students in Master’s and pre-Master’s courses at university level. He strongly believes in harmonising several disciplines and interests in the attempt of making the world a better place through design.