G Design was established in Athens by the designers Michalis Georgiou and Dimitris Stefanidis to work in a fieldthat encompasses a host of disciplines, from brand identity and packaging to strategic design and digital experience. The studio perceives every project as an opportunity for everybody involved in the creative process to be enriched with learning. The impression made by their design work can be summarised as the concepts of clarity, authenticity and emotive resonance. In the vision adopted by the G Design Studio, the same degree of importance is attributed to new technologies and practical skills. The aim is to produce design that is rich with meaning, capable of sparking our imagination and of producing lasting effects. Michalis Georgiou holds a diploma from the London College of Printing and is Graphic Design Pathway Leader at the Vakalo College of Art and Design, where he has lectured for more than twenty years. Dimitris Stefanidis was educated in London, Athens and the Pratt Institute in New York. He has worked with Pentagram New York and FutureBrand in London and currently lectures in Branding at the Vakalo College.