Born in 1980, Simone spent the first half of his career working in client-side roles. He later went “the way of the Ronin”, founding a Swiss-based boutique consultancy named “Merchants of Ideas” and a Japan-centric menswear accessories brand called AH, OKAY!. He further moonlights as Head of Strategy for Early Morning, a Milan-based communication studio. His expertise encompasses both the more operational side and the deeper recesses of the marketing practice: innovation and “concepting”, research, creative direction, strategic planning, media. He has a penchant for the “edgier” side of things, be it in Fashion, Visual Culture or Marketing Thinking.