My Raffles

Maria Angela Polesana

媒体社会学家
In 1995 she graduated in Foreign Languages and Literature at the IULM in Milan, where she also completed a Ph.D. in Business Marketing and Communication from 2002 to 2005. From 2005 to 2008 she has been a teacher in the degree on Communication Sciences at Università Vita e Salute San Raffaele in Milan. In the same period she has held seminars on advertising language in the UPA Master’s at Ca’ Foscari in Venice and has been a teacher at the Centro Sperimentale di Cinematografia per l’Impresa in Milan. Since 2009 she has been a researcher and teacher at the IULM. Her main research areas are gender representation in advertising, body representation in the media and sociology of communication and consumption trends. Among her publications are La pubblicità intelligente. L’uso dell’ironia in pubblicità (Intelligent Advertising. The use of Irony in Advertising) (2005), Communication mix. Come comunica l’impresa (Communication mix. How Businesses Communicate) (2007), Criminality show. La costruzione mediatica del colpevole (Criminality show. The mediatic construction of the culprit) (2010) and Pubblicità e valori. Nuovi consumi e nuovi messaggi per una società che cambia (Advertising and Values. New Consumptions and New Messages for a Changing Society) (2015).