A photographer in fashion and advertising, specialised in portraits, he has been collaborating since the beginning of his career with international agencies such as Armando Testa, Leo Burnett, Bcube, JWT, and has worked on projects for important brands in fashion and advertising (Versace, Gianfranco Ferré, Fiat, Nara Camicie, Barcklays, Mattel, Sony Italia, Ferrero, Lego, Volkswagen, San Pellegrino, Pepsi Cola, Red Bull, Alfa Romeo) as well as renowned publishers like L’Officiel India , Condé Nast, Mondadori, Rizzoli, Arbiter.
He has published four photography books: Nata per Viaggiar (Born to Travel) (2009) is dedicated to Nara Camicie; About Us (2011), a collection of portraits of 70 international protagonists in the world of custom-made Harley Davidsons. Occhio alla moto (Look out for the bike) (2011) portrays famous Italian people as they had never been seen before; and in Beyond the Chef (2013, edizioni Skira), 35 international starred chefs are portrayed in an ironic and surreal manner.
For his work in Beyond the Chef, Rizzotti received the Positive Photography Experience Award at the Positive Business Awards organized in the “Scuola di Palo Alto” in Milan in June 2014. In 2015, he presented the exhibition Shapes in action, where he explored naked female art in large-format works.