A Cambridge graduate, Emilio Foxell obtained a Master’s degree in Oxford and at the Imperial College and completed his Ph.D. at the London Business School. After a professional experience as a consultant, he became a Lecturer in marketing and communication at Oxford University and was later appointed Senior Lecturer at the London University of the Arts. In Italy, he was a Socrates Exchange Professor at IULM University (teaching advertising), as well as an Associate Professor at Università LUISS Guido Carli (teaching fashion marketing and management). He founded his own consultancy firm and carried out several research projects in the fields of product innovation, brand development and semiotics applied to marketing. Foxell has received several awards and acknowledgements for his projects, among which are Oxford University’s Heath Harrison Prize, the Centre for Excellence Award granted by the University of the Arts in London, and the Prize for Best Paper in Retail Marketing awarded by the British Academy of Management. Throughout his academic career, he has directed numerous dissertations on marketing and communication.