After a degree in Communication at the Università di Bologna she completed a Ph.D. in Semiotics at the Scuola Superiore di Studi Umanistici di Umberto Eco. She is specialised in the analysis of the media and of social stereotypes and studies the representation of gender in advertising and social advertising. Parallel with her scientific interests, she also works as a content manager and web writer. She has worked for l’Unità, Il Fatto Quotidiano, Bayer, CGIL, Discovery Channel and Realtime, among others. She collaborates with communication agencies and multinational companies on scientific copywriting and copy-editing SEO projects. She is a teacher of Semiotics at the IULM in Milan and collaborates with Stefano Bartezzaghi.