Lucio Lazzara was born in Milan, where he graduated in Architecture from Milan Polytechnic after spending several years studying at the Aalto University School of Arts, Design and Architecture in Helsinki. After a period of experimentation in the field of graphic design and communication, in 2000 he founded the Zetalab design office, where he is still an active partner today. He has taken an interest in many different facets of design work, ranging from brand design and publishing graphics to exhibition and interaction design and photography. Underlying his method is his trust in knowledge and analysis as the foundation-stones of creativity. His clients have included esterni, Mondadori, Rizzoli, Mediaset, Internazionale, Smemoranda and the Milan Triennale and he has designed communications, spaces and events for Moleskine. He has lectured at Milan Polytechnic. He is one of the founder members of the Ministero della Grafica, a very lively cultural association whose aim is to nurture and strengthen design culture.